Building a tech product is hard. But here's something that's just as important: helping people understand and use what you've built. The content you create can make or break your product. It's the bridge between your amazing idea and the people who need it.
Start with the basics
Your users need to know how things work. This means:
Clear instructions that don't require a high level of knowledge to understand.
Simple examples they can follow along with
Answers to questions they'll definitely ask
Think of it like giving directions to your house. You wouldn't just say "it's over there." You'd give clear, step-by-step guidance.
With NextCMS, you can organize these instructions in a way that makes sense. Create different content types for tutorials, API docs, and quick-start guides. Your users can find exactly what they need without digging through a messy pile of information.
Show, don't tell
People learn better when they can see something in action. Create:
Short videos of your product working
Screenshots with helpful arrows pointing to important stuff
Real examples from actual users
A five-minute demo video often works better than pages of text.
At NextCMS, we use our own platform to publish product updates. Instead of just writing "we added a new feature," we show screenshots of it working and explain why it matters to our users.
Listen and learn
Be there when things go wrong. Things break. Users get stuck. When they do, they need help fast. Have ready: A simple troubleshooting guide, common problems and how to fix them, a way for people to reach you when they're really stuck.
The best content ideas come from your users. Pay attention to questions they ask over and over, problems they run into, features they wish existed. Then create content that addresses these real needs.
NextCMS makes this easier by letting you quickly publish updates based on user feedback. When someone asks a question in your support channel, you can turn that answer into a helpful article that lives in your knowledge base forever.
Keep it human
There are real people behind every screen. They have deadlines, frustrations, and limited time. Write like you're helping a friend, not filling out a manual.
Your content doesn't need to be perfect. It just needs to be helpful. The goal isn't to impress people with fancy words. It's to help them succeed with your product. When they win, you win.
We believe good content shouldn't be hard to create or manage. Whether you're publishing API docs, release notes, or user guides, the right CMS makes it simple to keep your content organized, up-to-date, and actually useful for the people who need it.